The 20/80 Paradigm
The 20/80 Paradigm

Everything is created for mankind to benefit from, but where should we draw the line between sustainable and excessive consumption? Currently, the global average exceeds 50 garments and 5 pairs of shoes per capita annually. That translates to a garment every week and a new pair of shoes every 10 weeks per person. While owning more might offer a sense of comfort, does it truly make us happier?
According to numerous well-established research articles, consumers regularly use just 20% of what they own 80% of the time. These 20% items are typically timeless pieces—items that remain staples in our wardrobes regardless of the fleeting trends fast fashion introduces.
At Ansso, we take pride in crafting our pieces with the utmost care, focusing on timeless elegance that transcends seasons and trends. Every item we create is thoughtfully designed, ensuring it holds lasting value in your wardrobe, becoming part of that cherished 20%. By prioritizing quality, sustainability, and versatility, we aim to redefine fashion as a source of joy and utility rather than mere accumulation.
When you invest in Ansso, you’re not just buying shoes—you’re making a conscious choice to embrace a lifestyle where less is more and elegance never fades. Let’s rethink consumption, choosing timeless designs that resonate with who we are and where we’re headed.